Showing posts with label qualitative research. Show all posts
Showing posts with label qualitative research. Show all posts

Sunday, October 16, 2022

Raging Centrist

 


The "raging centrist" in question is a market researcher called Rich Thau who is running a Swing Voter Project in six battleground states  (AZ, GA, FL, NC, PA, WI) for Axios, studying voters who went for Trump in 2016 and Biden in 2020 in monthly focus group meetings, who has gotten the attention of Paul Kane, Washington Post's congressional bureau chief, with his finding that these swingers don't want a Congress full of "mini-Trumps" but are "quite sour" on Democrats as well, who leave them "indifferent... mixed to indifferent.. bored... ambivalent... "

Even though they strongly back abortion rights and disapprove of the overturning of Roe v. Wade, and don't blame Democrats for inflation, which they understand as a consequence of the fight against COVID-19, and really don't have a lot of ideas one way of the other about current policy debates (not well covered in their preferred news sources of local TV, CNN, Fox, and Facebook).

So of course inevitably Thau and his colleagues are "pleading" with candidates to "steer toward the middle".: