Muslim traditional values voters?

Nicholas Kristof in today's Times, on the success of the Islamist parties in the Egyptian elections, brings up a supremely important point that we Americans seem utterly unaware of: a big part of the appeal of the Muslim Brotherhood and Salafist groups is in the way they provide real political value to the public long before they even consider getting elected:

[their] offices are social service agencies. Citizens dropped in to ask for blankets for the winter, and the party handed them out — along with campaign brochures. Several people asked for help paying medical bills, and they got it. In the evening, women arrived to take a free class about science.

But then he misinterprets his observations in a way that makes them less useful: